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Be Great Is Not A Strategy

Be Great is not a Strategy. Greatness is an attribute. Depending on your area of interest, certain innate characteristics may predispose an individual toward greatness. For example, a great basketball player may be predisposed to be tall. Also, greatness can be developed through hard work and diligent preparation. A great physician will endure years of intense study, in addition to countless hours of research. Nevertheless, in neither case does greatness represent a strategy.

The problem with greatness is that too often observers and admirers only see the result. Greatness draws attention. By definition, it is extraordinary. Whenever greatness is witnessed, admirers take pictures, tell stories, and give accolades. And, the individual demonstrating greatness is immediately exalted. These reasons explain why greatness is so seductive; yet still not strategic.

The problem with Be Great as a strategy is that it is not sustainable. It does not come with an on/off switch, nor can it be deployed on demand. A better strategy is consistency in working toward greatness. The consistency takes the greatness attribute and gives it a structure for long-term benefit. Great teams and leaders are built on strategies that emphasize repetition and excellence. Through better preparation, they perform their best when it matters most!

Superior attributes are thrilling to witness. However, the purpose of strategy is to have sustainable plans leading to eventual victory. Consistency in working toward greatness accomplishes the eventual victory. Great contributors work hard. But consistently great contributors earn the greater victories because their work progresses according to a plan so that their greatness is revealed when it matters most.

A process cannot be designed to insure greatness. No plan can cover all contingencies. Besides, greatness requires more than a process. For starters, the inputs may include preparation, skill, and faith that you are practicing the right things. The output may be a remarkable and memorable performance. But, the part that makes it great includes unexpectedness and timing.

Often, it is being in the right place at the right time. Always, greatness involves doing something exceptional with what you have, when the time comes. Be Great is not a strategy. Greatness is doing all the little things in preparation for a moment that may or may not come. But, when the moment comes, and the performer is prepared, then greatness appears. Start preparing for your moment right now and fully expect it to happen. Now, you can Be Great!

By Glenn W Hunter
Principal of Hunter & Beyond

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August 4, 2014 - Posted by | Better Business, Better Person | , , , , , ,

1 Comment »

  1. In the right place, at the right time, with the right people, doing the right thing

    Comment by Catherine Moore-EL | August 5, 2014 | Reply


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